Wanting to hire your next copywriter--one who's truly a professional?
Are you, in any way, stuck--don't know where to begin or what to do next?
From the prospective of a professional freelance copywriter, I have to say that I know exactly how you feel. It's frustrating when there's so much choice, and seemingly so little distinction among the choices. In the next few minutes, I'm going to reveal one of the little-known, most important secrets you need to look for when hiring a freelance copywriter. This really is somewhat of a secret, because unless you know you should be looking for this, it won't be apparent until it's too late. What compounds this problem is that a lot of potential website copywriters don't distinguish themselves they way you'd want them to.
So what is this secret?
The secret is this: You don't want someone who's "just a copywriter."
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
I bet you're wondering exactly what I mean by that, so I'll give you a little explanation...
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is why some of the top website copywriters use the following titles:
Direct-response website copywriter and marketing consultant
Marketing strategist and professional freelance copywriter
Business strategist and professional copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life. - 16035
Are you, in any way, stuck--don't know where to begin or what to do next?
From the prospective of a professional freelance copywriter, I have to say that I know exactly how you feel. It's frustrating when there's so much choice, and seemingly so little distinction among the choices. In the next few minutes, I'm going to reveal one of the little-known, most important secrets you need to look for when hiring a freelance copywriter. This really is somewhat of a secret, because unless you know you should be looking for this, it won't be apparent until it's too late. What compounds this problem is that a lot of potential website copywriters don't distinguish themselves they way you'd want them to.
So what is this secret?
The secret is this: You don't want someone who's "just a copywriter."
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
I bet you're wondering exactly what I mean by that, so I'll give you a little explanation...
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is why some of the top website copywriters use the following titles:
Direct-response website copywriter and marketing consultant
Marketing strategist and professional freelance copywriter
Business strategist and professional copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life. - 16035
About the Author:
DK Fynn is a professional direct-response copywriter who specializes in e-commerce. He has been coached by John Angel and Ryan Healy. If you're a serious potential client who wants to find out more about DK's services, you can schedhule a free one-on-one consultation at DirectResponseCopywriter.DKFynn.com
