Move over, MySpace! Facebook is the new one-seed for social networking these days. No doubt, you have even heard about Facebook being used for network marketing. But how does one go about tapping into the vast potential of Facebook? For those who want to know, please read on.
If you are savvy enough to attract people to interact with you on Facebook, your network will start to fill with people who have genuine interest in you and your business. The benefits of this include building a strong customer database and contact list. Remember, even if someone does not do business with you today, that does not mean they will not do business with you tomorrow. It is essential that you get them (and keep them) in your sales pipeline.
This is accomplished by keeping these points in mind:
1. Be patient. You will have to devote some time and energy into building your presence on Facebook. This is not an overnight, turn-key operation. While some of this work could be outsourced, but you will need to be careful that this does not conflict with my next point.
2. Be unique. You are unique, right? Well, your Facebook business should also be unique. This is actually the life-blood of Facebook: people coming to express their own unique ideas and opinions. Who would want to connect with some dime-a-dozen business on Facebook? All they have to do is pick up a newspaper to see that. If you want people to be interested in your business and join your Facebook network, you will need to appeal to people's unique identities.
3. Create discussion. Alright, so it is important to appeal to people's sense of individual identity, but how do you do that? Getting a discussion going is perfect for this. It shows lots of personality, inspires people, and, most importantly, gets you attention. For example, if you were selling lingerie, you could start a discussion on whether or not push-up bras and falsies were great for boosting confidence or merely "false advertising." You better believe that a discussion like this is going to get a lot of people joining in to express some strong, sometimes humorous, opinions. Of course, it also has the benefit of getting people into your group and interested in your market.
4. Read the terms of service agreement. Although it is a free online service open to everyone, that does not give you license to do anything you want. The community is monitored by the Facebook staff to make sure people are following the terms of the service agreement. Violating these terms of service is a good way to get your account banned or suspended. Be sure to read the terms of the service agreement carefully before starting. - 16035
If you are savvy enough to attract people to interact with you on Facebook, your network will start to fill with people who have genuine interest in you and your business. The benefits of this include building a strong customer database and contact list. Remember, even if someone does not do business with you today, that does not mean they will not do business with you tomorrow. It is essential that you get them (and keep them) in your sales pipeline.
This is accomplished by keeping these points in mind:
1. Be patient. You will have to devote some time and energy into building your presence on Facebook. This is not an overnight, turn-key operation. While some of this work could be outsourced, but you will need to be careful that this does not conflict with my next point.
2. Be unique. You are unique, right? Well, your Facebook business should also be unique. This is actually the life-blood of Facebook: people coming to express their own unique ideas and opinions. Who would want to connect with some dime-a-dozen business on Facebook? All they have to do is pick up a newspaper to see that. If you want people to be interested in your business and join your Facebook network, you will need to appeal to people's unique identities.
3. Create discussion. Alright, so it is important to appeal to people's sense of individual identity, but how do you do that? Getting a discussion going is perfect for this. It shows lots of personality, inspires people, and, most importantly, gets you attention. For example, if you were selling lingerie, you could start a discussion on whether or not push-up bras and falsies were great for boosting confidence or merely "false advertising." You better believe that a discussion like this is going to get a lot of people joining in to express some strong, sometimes humorous, opinions. Of course, it also has the benefit of getting people into your group and interested in your market.
4. Read the terms of service agreement. Although it is a free online service open to everyone, that does not give you license to do anything you want. The community is monitored by the Facebook staff to make sure people are following the terms of the service agreement. Violating these terms of service is a good way to get your account banned or suspended. Be sure to read the terms of the service agreement carefully before starting. - 16035
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