Tuesday, December 30, 2008

Are Keywords Important To A Google AdWords Campaign?

By Brian Basch

When you want to know some information online where do you go? Can you really find the website you are looking for? Will it come up just like that? How would you really know the URL address?

The answer to all these questions is no, you cannot do any of these things. So what to do? Just follow the crowd to your friendly search engine. Use a word or keyword that pertains to what you need to know. Put it into the search bar and many websites will pop up. The search engine will magically find all the information sources that you need to gather information on a certain subject.

These sentences and words you put into the search engine are better known as key phrases and key words. These are what will draw leads to your Adwords campaign when used correctly. The trick is to try to make sure these keywords are targeted to your special market. This will stop any useless traffic.

If you do not choose your keywords wisely you cannot succeed with your Adwords campaign. Bear in mind that an Adwords campaign is based on pay per click. This means Google will charge you every time your ad gets a click through, even if there are no sales. Wrong keywords spell disaster for your Adwords campaign. They will bring a lot of useless traffic that will just drain your budget and force you to abandon your Adwords campaign.

There are a variety of strategies you can use to find the correct keywords for your Adwords campaign. Try to understand what market will be interested in your product, and find out the needs and wants of your particular niche. In your ad explain benefits and remember to point your ad to the right audience.

Google Adwords www.adwords.google.com provides lots of helpful tools to get optimum keywords. You will be surprised how many related keywords you will be able to add to your campaign using these resources.

Using the tactics above you will be able to make successful Adword campaigns. As you see the keywords are vital to your campaign's productivity. Do your homework on your keywords and you will make campaigns that will bring you in money. - 16035

About the Author: