People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc...), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example - website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) Try to keep one video per page and put all video pages into the same directory or folder.
Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase. - 16035
1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.
2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video.
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc...), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example - website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) Try to keep one video per page and put all video pages into the same directory or folder.
Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase. - 16035
About the Author:
If your interested in learning more about online video marketing and SEO, we suggest that you visit ReelSEO.com. ReelSEO is focused on providing expert tips, tutorials, and advice onVideo Search Engine Optimization. For a list of articles and additional resources, including more advanced tips on Website Video Optimization, visit ReelSEO.com
