Friday, December 19, 2008

How to Budget Recruitment With An Employee Referral Program

By Cade Krueger

One of the best ways to look to find the right candidates for your corporation positions is to use a solid ERP (Employee Referral Program). It can be the difference between you finding success and falling flat on your face in a challenging economy.

What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.

With the challenge of a bad market you need to use employees to help save you money that you would have spent on head hunters or some external recruiting source. They can make all the difference in saving you the necessary money.

As a company working as one unit to find candidates will always find more candidates than a recruiting department, no matter how hard they work. Candidates want to hear from peers that they will be working along side unlike a biased recruiter.

There are a lot of ways to use employees to help grow your business in intelligent ways and to use their time wisely so they are not distracted from what they should be doing. You don't want it to backfire on you by getting disgruntled employees talking about your company.

One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.

I suggest getting micro sites or niche sites for your employees so that way you can leverage their ability and save their time. They need to be well branded and able to optimize with some form of SEO or SEM.

I suggest that you use EnticeLabs and their product TalentSeekr because they are able to brand your job positions well and market well across the web. This can make a huge difference in leveraging your ERP campaign. - 16035

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