Saturday, February 28, 2009

How to get the most from your custom presentation folders

By Chris Higgins

Presentation folders are a great way to promote your business and present a professional image. To make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.

Get the right size. A standard size presentation folder is 9 x 12 but if you're investing in a custom folder you can get any size you want. For many applications a legal size folder makes sense and in other cases a mini folder is the way to go. There are many standard size variations available at no extra cost for example you can choose from a 9" or 9 1/2 wide presentation folder in either regular size or legal size and that 1/2 inch may make a big difference depending on how your customers will use the folder.

What are you putting in the pockets and how many do you need? a standard presentation folder has two pockets but when ordering a custom folder you can get exactly what you need. If you only need one pocket you'll save some money because you're using less paper, but depending on how you plan on using it you may need three or four pockets. don't skimp on the pockets if it will make the folder less functional, remember the idea is to present the best most professional image of your company.

What goes inside the presentation folder and how will it be used, its important to make sure all the material you'll include will fit properly and make you look organized and professional. There are options such as expanding spines, box pockets, and expanding pockets that can help accommodate the additional material you may want to include. Don't design a professional looking folder that ends up pushed out of shape because the internal material doesn't quite fit.

Choose the right paper. This ties in with the image you want to project and the other printed material you already use. There are numerous paper stocks available from glossy to matte finish, to rich linen textured stocks. Choose the right paper, based on the image you are trying to project and the other corporate identification material you already use.

The primary function of a custom presentation folder is to package information about your company while increasing brand awareness. If you create a presentation folder that looks different or doesn't match the overall theme of all your other material then what have you gained. a custom presentation folder is an important part of your marketing and image make sure that when a customer sees your folder they immediately think of your company.

A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment. - 16035

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